In an era where consumers are growing more mindful of the consequences of their purchasing decisions, Fairtrade has emerged as a powerful movement that seeks to create a more equitable and sustainable world. Tea holds the distinction of being the most widely consumed beverage globally, with approximately 70,000 cups consumed every second. However, despite its widespread popularity, tea farmers and workers frequently experience unfair treatment, leading to significant human consequences.
Zoetic has recognised the importance of Fairtrade and collaborates with Fairtrade certified plantations to establish an equitable supply chain. By embracing Fairtrade principles, Zoetic not only ensures the highest quality tea but also uplifts the lives of tea farmers and their communities.
Zoetic proudly holds a 100% Fairtrade certification, ensuring that every plantation they source from, as well as their contract packagers, undergo annual certification by FLOCERT according to the set standards. Through their collaboration with tea farmers, Zoetic sets a remarkable example for the tea industry, showcasing the positive impact of embracing fair trade principles and paying the Fairtrade Premium. Zoetic is committed to empowering tea farmers, improving livelihoods, investing in communities, and promoting environmental sustainability by providing consumers or businesses with the opportunity to support a more just and sustainable world, one cup of tea at a time.
The Fairtrade framework consists of three key components:
Minimum Price Guarantee: This lever ensures stability for tea producers by setting a minimum price for their products, protecting them from market volatility.
Fairtrade Premium: Through the Fairtrade Premium, a portion of every purchase Zoetic (calculated at 0.50 USD per kilogram for tea) is directed back to a community fund at each plantation they source from. This mechanism fosters a sense of connection and empowerment within the supply chain.
Certification Standards: Fairtrade certification standards cover environmental and labour conditions, including freedom from discrimination, elimination of forced or child labor, high occupational health and safety standards, protection of workers’ employment rights, capacity building, and initiatives for improving livelihoods.
By prioritising Fairtade principles, Zoetic Tea contributes to a more equitable and sustainable tea industry. Here are some ways of the ways they contribute directly to the community:
1. Empowering Tea Farmers
One of the ways Zoetic promotes fairness is through the payment of Fairtrade Premiums. For every kilo of tea purchased, Zoetic pays an additional Fairtrade Premium of 0.50 USD cents, which directly benefits the Fairtrade certified plantations they source from. This premium acts as a lifeline for the tea farmers, empowering them to invest in essential aspects of their communities, such as education, healthcare, infrastructure, and environmental sustainability.
2. Improving Livelihoods
The Fairtrade Premium has a profound impact on the lives of tea farmers. It enables them to break the cycle of poverty by providing access to resources and opportunities. By receiving a fair price for their tea along with an additional premium, farmers can improve their standard of living, support their families, and create a brighter future for themselves and their children.
3. Environmental Sustainability
Zoetic not only prioritises social welfare but also demonstrates a strong commitment to environmental sustainability. They achieve this by sourcing tea from Fairtrade certified plantations that ensure eco-friendly practices and minimising environmental impacts. This aligns with Fairtrade’s vision of promoting sustainable farming methods and responsible management of natural resources.
4. Investing in Communities
Through their collaboration with Faitrade certified tea farmers, Zoetic contributes to the growth and development of local communities. The Fairtrade Premium is channeled back into these communities, addressing their specific needs and priorities. Whether it is building schools, establishing healthcare facilities, or promoting sustainable farming practices, Zoetic and their partner farmers work together to create a lasting positive impact.
5. Consumer Impact
According to GlobeScan’s research across 15 global markets, more people than ever before want to take personal action to live sustainably and buy more responsibly. Over 57% of consumers worldwide have committed to supporting stores or cafes with strong Fairtrade commitments. By choosing Zoetic, consumers can actively contribute to their community and participate in a global movement for social and economic justice.
6. Brand Image
By offering Fairtrade products, brands can significantly enhance their reputation among consumers. Fairtrade certification is recognised and trusted globally by consumers, which signifies a strong commitment to ethical and sustainable practices. This association with Fairtrade positively impacts the brand’s image and attracts an expanding consumer base that prioritises responsible and socially impactful choices.
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